Development formulation of crafts weaving batik ikat East Java: Strategic block and interconnection | Zendy

Didiek Tranggono | Zendy; Jojok Dwiridhotjahjono | Zendy; Maria Indira Aryani | Zendy; Resa Rasyidah | Zendy

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Development formulation of crafts weaving batik ikat East Java: Strategic block and interconnection

Author(s) -

Didiek Tranggono,

Jojok Dwiridhotjahjono,

Maria Indira Aryani,

Resa Rasyidah

Publication year - 2015

Publication title -

journal of economics business and accountancy ventura

Language(s) - English

Resource type - Journals

eISSN - 2088-785X

pISSN - 2087-3735

DOI - 10.14414/jebav.v18i2.445

Subject(s) - java , swot analysis , diversification (marketing strategy) , business , weaving , interconnection , block (permutation group theory) , general partnership , engineering , operations management , computer science , marketing , telecommunications , mathematics , operating system , finance , mechanical engineering , geometry

Batik tenun ikat has been the traditional legacy in some areas of East Java. This research is based on the findings and analysis on batik tenun ikat in Kediri and Lamongan. The data were collected from observation, in depth-interview, and printed documentations. The SWOT analysis showed that batik tenun ikat in Kediri and Lamongan got the position number two (2). Thus, the priority strategies are 1) extending partnership, 2) diversification of products and 3) e-marketing and integrated one-web destination. In applying those strategies the need of implementation of strategic block and interconnection is inevitable. Strategic blocs and interconnection would deeply increased the connectivity among the actors and hence between the economic elements.

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