Open AccessThe Effect of Brand Awareness, Perceived Quality, and Brand Attitude Toward Purchase Intention of Biscuit Oreo in Surabaya
Author(s) -
Claudia Bimantari
Publication year - 2019
Publication title -
journal of business and banking
Language(s) - English
Resource type - Journals
ISSN - 2303-3460
DOI - 10.14414/jbb.v8i2.1548
Subject(s) - psychology , likert scale , regression analysis , structural equation modeling , value (mathematics) , brand awareness , perceived quality , quality (philosophy) , social psychology , advertising , mathematics , statistics , business , developmental psychology , philosophy , epistemology
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