Open AccessThe Influence of Perceived Quality, Brand Attitude and Brand Preference of the Purchase Intention Frisian Flag Milk in Surabaya
Author(s) -
Febrina Prita Putriansari
Publication year - 2019
Publication title -
journal of business and banking
Language(s) - English
Resource type - Journals
ISSN - 2303-3460
DOI - 10.14414/jbb.v8i2.1544
Subject(s) - respondent , advertising , preference , psychology , brand preference , judgement , brand awareness , perceived quality , quality (philosophy) , structural equation modeling , marketing , business , mathematics , statistics , political science , epistemology , law , philosophy
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