Faktor yang mempengaruhi pemilihan aplikasi pembayaran seluler

Of the various types of mobile payments available, DANA is one of the fast growing payment applications in Indonesia. There are many payment applications issued by banks and other parties. DANA is a startup that was officially introduced on March 21, 2018 as one of the digital payment services. This study aims to analyze quantitatively what factors influence consumers in using the DANA application when conducting transactions. To measure the developed model, a confirmatory factor analysis model will be used. The sampling technique used in this study was to use a questionnaire. The respondents are 100 who had used the DANA payment application. The obtained data were processed using the CFA factor analysis method (confirmatory analysis factor). The results show that there are three main factors that influence the choice of DANA payment applications including convenience, compatibility, and knowledge.