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This paper presents the results of research conducted on visitors to the National Park Nevado de Toluca (PNNT), which is located in the central region of Mexico. The study is innovative because it takes up the demographic and psychographic variables of tourism market analysis in order to identify the visitor profiles in this natural area. Thus, a statistical and cartographic analysis was carried out through a stratified survey which involved crossing variables and the calculation of standard deviations for some of them. Finally the results are compared from the findings of the limited literature produced around nature tourism visitor.

El visitante del Parque Nacional Nevado de Toluca, México. Análisis del comportamiento en un área natural protegida