Open AccessHow can marketers encourage people to buy more fruit? Understanding and modelling consumer behaviour
Author(s) -
Thanh Tung Hoang
Publication year - 2019
Publication title -
queensland's institutional digital repository (the university of queensland)
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.14264/uql.2019.922
Subject(s) - consumption (sociology) , purchasing , theory of planned behavior , conceptual framework , psychosocial , conceptual model , focus group , intervention (counseling) , marketing , qualitative research , consumer behaviour , business , psychology , sociology , control (management) , computer science , social science , database , artificial intelligence , psychiatry
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom