Open AccessHow consumers perceive, process and respond to innovativeness: an examination of consumer perceived brand innovativeness
Author(s) -
Rahil Shams
Publication year - 2015
Publication title -
queensland's institutional digital repository (the university of queensland)
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.14264/uql.2015.364
Subject(s) - business , marketing , product (mathematics) , new product development , brand management , perception , brand extension , brand awareness , asset (computer security) , exploratory research , advertising , psychology , computer science , geometry , mathematics , computer security , neuroscience , sociology , anthropology
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