Counter Terrorism: Risk Perception and Communication in Naturalistic Environments

Motivation - This research examines risk perception and the process of interactive counter terror communication in order to reduce the fear associated with security technologies in public spaces. Research approach - Using focus groups, data collection will adopt a two-stage design assessing (i) public perceptions of current counter terror communications and (ii) the effectiveness of interactive counter terror communication tools. Research limitations / Implications - Despite limitations associated with the generalisability of findings to other UK cities and countries, it is hoped that this research will produce evidence-based advice on how best to communicate with the UK public. Originality / Value - This research demonstrates the utility of researchers engaging in risk research collaborating with communication designers to develop state-of-the art communication tools. Take away message - When situated in a naturalistic environment, interactive communication tools can be used as an interface to manage the public's risk perceptions in relation to counter terror technologies.