The Joy of Visual Metaphors | Zendy

Veronika Reichl | Zendy

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The Joy of Visual Metaphors

Author(s) -

Veronika Reichl

Publication year - 2011

Publication title -

electronic workshops in computing

Language(s) - English

Resource type - Conference proceedings

ISSN - 1477-9358

DOI - 10.14236/ewic/eva2011.49

Subject(s) - semiotics , focus (optics) , computer science , context (archaeology) , visualization , human–computer interaction , visual semiotics , cognitive science , linguistics , artificial intelligence , psychology , philosophy , physics , optics , biology , paleontology

With the help of an experimental artistic approach and in reference to positions from semiotics and linguistics, I investigate under which conditions visualisations are experienced as interesting and charming. After extensive research in the semiotic fundamentals of the visualisation of theoretical texts (Reichl, 2008; Reichl, 2009), this research project is concerned with what makes visualisations of theoretical concepts interesting and enjoyable. A special focus lies in this context on the designs of visual metaphors.

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