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Computer game technology produces compelling 'immersive environments' where our digitally-native youth play and explore. Players absorb visual, auditory and other signs and process these in real time, making rapid choices on how to move through the game-space to experience 'meaningful play'. How can immersive environments be designed to elicit perception and understanding of signs? In this paper we explore game design and gameplay from a semiotic perspective, focusing on the creation of meaning for players as they play the game. We propose a theory of game design based on semiotics.

DECONSTRUCTION-RECONSTRUCTION OF COMPUTER GAME AND IMMERSIVE ENVIRONMENT SEMIOTICS