TRÊS EMPRESAS E UM EMPREENDEDOR: CASO DE ENSINO DE INTERNACIONALIZAÇÃO

With headquarters in the city of João Pessoa (PB), companies A, B and C develop their activities in the segment of technologies and digital media. Over the years, due to the quality of their products and innovative capabilities, they have dominated the regional market and, gradually, are conquering national and international markets. They have the same entrepreneur and a team engaged in the search for new challenges. In this teaching case, based entirely on real facts, the intention is to lead the reader to the role of leader, so that, based on the literature on strategic management, international entrepreneurship and innovation, (s)he can reflect on the reality experienced by organizations and decide which is the best way to consolidate in the international market.