El medio rural en la agenda empresarial: la difícil tarea de hacer partícipe a la empresa del desarrollo rural

The improvement of the quality of life and the dynamism of the rural communities in Europe are sustained in the support of the public institutions to its development. This support, nevertheless, is more and more in prohibition in many communities that see with preoccupation the announced reduction of the financing bottoms. In the attainment of the objective of maintaining the rural communities it is made more and more necessary to imply to different agents in its financing, among others to the enterprise world. The Basque Country is an industrial region in which the company is its source of fundamental wealth. This one more and more displays a greater preoccupation to show than the activity that it generates contributes in the improvement of environment and of the society that surrounds to it. In this work we raised a project directed to conscience and to do participates to the company of the policies of development of the rural means in which it is located. The initial pretension is to offer a seal or symbol to it that recognizes its work. After the result obtained we observed that the initiative to incorporate it to the world of the rural development is possible not as much by the route of the distinctions but of the image that the support to rural means can contribute to the company.