Open AccessGeoNeoLogical Novel and Other Hybrimedia Experiments: or How to Use Hybrid Methods such as Hybrid Discourse Analysis (HDA) within a Knowledge Base
Author(s) -
Pedro de Andrade
Publication year - 2016
Publication title -
matlit
Language(s) - English
Resource type - Journals
ISSN - 2182-8830
DOI - 10.14195/2182-8830_4-2_8
Subject(s) - hybridity , computer science , field (mathematics) , sort , relation (database) , magic realism , magic (telescope) , discourse analysis , sociology , artificial intelligence , human–computer interaction , linguistics , information retrieval , philosophy , mathematics , physics , quantum mechanics , database , anthropology , pure mathematics
In this essay I will present some results of the project Public Communication of Art, which developed a seminal theory and methodology intended to cope with hybridity and new media literacy in our globalized and inter/transcultural world. Some of the methods used blend vision with touch and are called ‘hybrid methods’ or ‘hybrimethods’. Examples of these are, for instance, a Multitouch Interactive Table, a Multitouch Questionnaire, Trichotomies Game and GeoNeoLogic Novel, this last one being a hybrid novel activated by fusion of vision, touch and GPS coordinates. Another hybrimethod is a sort of discursive analysis, named Hybrid Discourse Analysis (HDA), which uses ‘semantic-logical networks’ organized by concepts and ‘relation-concepts’. HDA is here articulated with Critical Sociology and applied to the analysis of a text on Magic Realism, which is also a hybrid genre within the social field of literature.