Open AccessLeveraging The Power Of The Media To Combat HIV/AIDS
Author(s) -
Matt James,
Tina Hoff,
Julia Davis,
Robert Graham
Publication year - 2005
Publication title -
health affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 3.837
H-Index - 178
eISSN - 2694-233X
pISSN - 0278-2715
DOI - 10.1377/hlthaff.24.3.854
Subject(s) - human immunodeficiency virus (hiv) , pandemic , work (physics) , foundation (evidence) , public relations , political science , economic growth , public health , power (physics) , medicine , covid-19 , family medicine , engineering , nursing , economics , disease , mechanical engineering , physics , pathology , quantum mechanics , law , infectious disease (medical specialty)
Improving HIV/AIDS prevention efforts, especially those focused on young people, is a key challenge in the fight against the pandemic. Since the mid-1990s the Henry J. Kaiser Family Foundation has partnered with U.S.-based media companies on comprehensive HIV/AIDS campaigns. This paper outlines the unique public education model that it is using, and how Kaiser is expanding this work globally by working with some of the largest media companies in the world to undertake new initiatives in Russia and India.