Local Residents Trained As ‘Influence Agents’ Most Effective In Persuading African Couples On HIV Counseling And Testing | Zendy

Barrot H. Lambdin | Zendy; William Kanweka | Zendy; Mubiana Inambao | Zendy; Lawrence Mwananyanda | Zendy; Heena Dinesh Shah | Zendy; Sabriya L. Linton | Zendy; Frank Oi-Shan Wong | Zendy; Nicole Luisi | Zendy; Amanda Tichacek | Zendy; James Kalowa | Zendy; Elwyn Chomba | Zendy; Susan Allen | Zendy

Open Access

Local Residents Trained As ‘Influence Agents’ Most Effective In Persuading African Couples On HIV Counseling And Testing

Author(s) -

Barrot H. Lambdin,

William Kanweka,

Mubiana Inambao,

Lawrence Mwananyanda,

Heena Dinesh Shah,

Sabriya L. Linton,

Frank Oi-Shan Wong,

Nicole Luisi,

Amanda Tichacek,

James Kalowa,

Elwyn Chomba,

Susan Allen

Publication year - 2011

Publication title -

health affairs

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 3.837

H-Index - 178

eISSN - 2694-233X

pISSN - 0278-2715

DOI - 10.1377/hlthaff.2009.0994

Subject(s) - norm (philosophy) , human immunodeficiency virus (hiv) , family medicine , medicine , program evaluation , psychology , political science , public administration , law

Couples in sub-Saharan Africa are the largest group in the world at risk for HIV infection. Couples counseling and testing programs have been shown to reduce HIV transmission, but such programs remain rare in Africa. Before couples counseling and testing can become the norm, it is essential to increase demand for the services. We evaluated the effectiveness of several promotional strategies during a two-year program in Kitwe and Ndola, Zambia. The program attracted more than 7,600 couples through the use of radio broadcasts, billboards, and other strategies. The most effective recruiting technique was the use of local residents trained as "influence agents" to reach out to friends, neighbors, and others in their sphere of influence.

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