Open AccessPharmaceutical Marketing and the Invention of the Medical Consumer
Author(s) -
Kalman Applbaum
Publication year - 2006
Publication title -
plos medicine
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.847
H-Index - 228
eISSN - 1549-1676
pISSN - 1549-1277
DOI - 10.1371/journal.pmed.0030189
Subject(s) - marketing , drug industry , pharmaceutical marketing , medicine , business , advertising , pharmaceutical industry , microbiology and biotechnology , pharmacology , biology
Applbaum demystifies some of the assumptions at work in the "culture of marketing," toward the goal of explaining contemporary disease mongering.
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