Bernard Shaw's Weekly Supplement

It appears, in its essence, as the possibility of its own most proper non-truth, of its pseudo-truth reflected in the icon, the phantasm, or the simulacrum. What is not what it is, identical and identical to itself, unique, unless it adds to itself the possibility of being repeated as such. And its identity is hollowed out by that addition, withdraws itself in the supplement that presents it. —Jacques Derrida (168)