English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Psy’s “Gangnam Style” was the global pop music and video sensation of 2012, but it failed to go viral in Japan. The involuted nature of the Japanese popular music industry—especially the imperative of indigenization—stunted the song’s dissemination. Simultaneously, the song failed to resonate with its potential base of Japanese K-pop fans, who valorized beauty and romance. In making sense of the Japanese reception of “Gangnam Style,” the author also analyzes the sources of both the Korean Wave and the anti-Korean Wave in Japan.

Why Didn’t “Gangnam Style” Go Viral in Japan?: Gender Divide and Subcultural Heterogeneity in Contemporary Japan