Factors Affecting Customers' Brand Choice Behavior of Semi Processed Frozen Food Products: A Study in Khulna City, Bangladesh | Zendy

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Factors Affecting Customers' Brand Choice Behavior of Semi Processed Frozen Food Products: A Study in Khulna City, Bangladesh

Author(s) -

S. M. Monirul Islam,

Abul Kalam,

Afia Fahmida

Publication year - 2018

Publication title -

universal journal of management

Language(s) - English

Resource type - Journals

eISSN - 2331-9577

pISSN - 2331-950X

DOI - 10.13189/ujm.2018.060802

Subject(s) - business , marketing , advertising

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