Open AccessThe Effectiveness of Extrinsic Cues on Different Consumer Segments: The Case of Wine Awards
Author(s) -
Rosemarie Neuninger,
Damien Mather,
Tara Duncan
Publication year - 2016
Publication title -
universal journal of management
Language(s) - English
Resource type - Journals
eISSN - 2331-9577
pISSN - 2331-950X
DOI - 10.13189/ujm.2016.041105
Subject(s) - wine , marketing , business , advertising , economics , food science , biology
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