Open AccessMarketing Strategies and Market Performance of M-Sente a Mobile Money Product of Uganda Telecom Ltd.
Author(s) -
Bob Eustace Waiswa,
Alex Nduhura,
Benedict Mugerwa,
John Paul Settumba,
Paul Wanume,
Hannington Businge
Publication year - 2016
Publication title -
universal journal of management
Language(s) - English
Resource type - Journals
eISSN - 2331-9577
pISSN - 2331-950X
DOI - 10.13189/ujm.2016.041005
Subject(s) - business , product (mathematics) , marketing , telecommunications , computer science , mathematics , geometry
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom