Open AccessThe Effect of Service Failure on Customer Switching Intention in the Tourism Industry
Author(s) -
Li-Mei Hung,
Yueh-shian Lee
Publication year - 2015
Publication title -
universal journal of management
Language(s) - English
Resource type - Journals
eISSN - 2331-9577
pISSN - 2331-950X
DOI - 10.13189/ujm.2015.030902
Subject(s) - tourism , business , marketing , service (business) , customer service , tertiary sector of the economy , operations management , industrial organization , economics , political science , law
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