Open AccessThe Effects of Risk and Hedonic Value on the Intention to Purchase on Group Buying Website: The Role of Trust, Price and Conformity Intention
Author(s) -
Yuchen Chen,
RongAn Shang,
Chun-Yu Shu,
Chung-Kuang Lin
Publication year - 2015
Publication title -
universal journal of management
Language(s) - English
Resource type - Journals
eISSN - 2331-9577
pISSN - 2331-950X
DOI - 10.13189/ujm.2015.030605
Subject(s) - conformity , group buying , value (mathematics) , psychology , marketing , advertising , social psychology , risk perception , business , computer science , perception , machine learning , neuroscience
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