Open AccessThe Effect of Factors on Foreign Spectators' Intentionto Attend the Korean Professional Baseball Games
Author(s) -
Kwang Yong Lee,
Sang Woo Bae
Publication year - 2014
Publication title -
universal journal of management
Language(s) - English
Resource type - Journals
eISSN - 2331-9577
pISSN - 2331-950X
DOI - 10.13189/ujm.2014.020702
Subject(s) - advertising , psychology , business , professional sport , marketing , public relations , political science , league , physics , astronomy
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