Open AccessIssues of Methodological Pluralism in Management Science: The Case of Non-Profit Marketing Concept
Author(s) -
Edouard Novatorov
Publication year - 2013
Publication title -
universal journal of management
Language(s) - English
Resource type - Journals
eISSN - 2331-9577
pISSN - 2331-950X
DOI - 10.13189/ujm.2013.010201
Subject(s) - pluralism (philosophy) , marketing , marketing management , profit (economics) , marketing science , business , economics , sociology , epistemology , neoclassical economics , relationship marketing , philosophy
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