Open AccessThe Impact of Brand Country-of-Origin Image on the Formation of Brand Equity in the Sports Apparel Industry
Author(s) -
Rasoul Azadi,
Bahram Yousefi,
Hossein Eydi
Publication year - 2015
Publication title -
universal journal of industrial and business management
Language(s) - English
Resource type - Journals
eISSN - 2332-3329
pISSN - 2332-3310
DOI - 10.13189/ujibm.2015.030301
Subject(s) - brand equity , clothing , business , advertising , brand image , clothing industry , brand management , marketing , textile industry , political science , law
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