Open AccessExamining the Impact of Brand Equity and Value Proposition of Ecological Destination on Eco-tourists' Loyalty
Author(s) -
Jirawat Anuwichat,
Panisa Mechinda
Publication year - 2014
Publication title -
universal journal of industrial and business management
Language(s) - English
Resource type - Journals
eISSN - 2332-3329
pISSN - 2332-3310
DOI - 10.13189/ujibm.2014.020705
Subject(s) - brand equity , value proposition , loyalty , brand loyalty , business , value (mathematics) , marketing , equity (law) , tourism , destinations , geography , computer science , political science , archaeology , machine learning , law
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