What Method of Learning do Media Students Prefer at Lectures: Auditory or Visual?

The goal of the study was to know what method of learning do media students prefer at lectures: auditory or visual? The main methods of the study were information research, methods of sociological research, social statistics and verification of statistical hypotheses. More than 200 scientific sources on this topic were studied, including those published in journals indexed in databases WoS and SCOPUS. The practical part of the study was focused locally, in Russia, Lithuania and Poland. The author tried to ensure maximum diversity of Respondent groups. It is the first time that independent media student opinions were transformed into new scientific knowledge. It was statistically proved that the media students do not prefer the auditory method of learning at lectures. The media students prefer the visual method of learning at lectures. So the results have a great practical and scientific importance: 1. university teachers should use visual methods for teaching media students at lectures; 2. it should be taken into account to correct the learning theory for teaching media students at lectures. The results are highly statistically significant (99.0%). We have a decision-making process with accurate, controlled probability.