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The article considers analysis of media texts of the Russian Internet on school, university and students topics published on the network in the period from the mid-nineties to the present day using the hermeneutical method. As a result of the analysis, it was possible to find out that the images of school and university as educational institutions, schoolchildren, students, teachers of secondary and higher schools in the media texts of different Internet resources are identical in content, but different in the form, i.e. set of language tools. The same historically, culturally and socially conditioned problems in education are presented in the standard Russian language on the websites of official media (for example, Teacher’s newspaper), with the widespread use of youth slang in comments and personal blogs (for example, in studroom.ru) and in the profanity on marginal sites that deny the values and taboos of both the real and virtual worlds (for example, udaff.com). Among the main components of the image of Russian education in the last two decades, the following can be distinguished: there is a bias towards material values with the loss of spiritual values among young people; there is an active search for a new value system; there is a drop in the level of education in schools; the prestige of higher education is maintaining; there is commercialization as a part of the educational process in the educational sphere in the process of which education is deteriorating; there is a backlog of schools and universities from the real needs of society and the state; there is a low status of the teaching profession.

Hermeneutic Analysis on "School and University" Articles' Topics on the Russian Global Net