Customer Loyalty and the Effects of Commitment towards Suppliers in Malaysian Electrical and Electronics Manufacturing Industry
Author(s) -
Soon-Chee Leong,
Maria Abdul Rahman
Publication year - 2019
Publication title -
advances in economics and business
Language(s) - English
Resource type - Journals
eISSN - 2331-5075
pISSN - 2331-5059
DOI - 10.13189/aeb.2019.070505
Subject(s) - business , marketing , loyalty , electronics , loyalty business model , manufacturing , industrial organization , engineering , electrical engineering , service (business) , service quality
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