Open AccessEffect of Product-harm Crisis on Customer's Based Brand Equity: The Moderating Role of Attitude towards Brand
Author(s) -
Muhamamad Bilal,
Muhammad Idrees
Publication year - 2017
Publication title -
advances in economics and business
Language(s) - English
Resource type - Journals
eISSN - 2331-5075
pISSN - 2331-5059
DOI - 10.13189/aeb.2017.051104
Subject(s) - brand equity , business , harm , marketing , brand awareness , brand management , advertising , product (mathematics) , psychology , social psychology , geometry , mathematics
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