Open AccessThe Obesity Epidemic: The Effect of Pre-existing Lifestyle on Attitude to the Ad, Attitude to the Brand, and Purchase Intention
Author(s) -
Lynda M. Maddox,
Anthony Patino,
Lea Prevel Katsanis,
Dennis A. Pitta
Publication year - 2017
Publication title -
advances in economics and business
Language(s) - English
Resource type - Journals
eISSN - 2331-5075
pISSN - 2331-5059
DOI - 10.13189/aeb.2017.051101
Subject(s) - advertising , obesity , business , marketing , psychology , medicine
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