Open AccessInfluence of Luxury Fashion Brand Index on Purchase Evaluation: Insights from the Consumers' of Indian Market
Author(s) -
Ritu Malhotra,
Sweta Choudhury
Publication year - 2017
Publication title -
advances in economics and business
Language(s) - English
Resource type - Journals
eISSN - 2331-5075
pISSN - 2331-5059
DOI - 10.13189/aeb.2017.050607
Subject(s) - index (typography) , business , advertising , marketing , commerce , computer science , world wide web
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom