Open AccessSports Outfitters' Marketing Strategies: A Comparative Exploratory Study in the U.S. and Canada
Author(s) -
Lise Héroux
Publication year - 2017
Publication title -
advances in economics and business
Language(s) - English
Resource type - Journals
eISSN - 2331-5075
pISSN - 2331-5059
DOI - 10.13189/aeb.2017.050602
Subject(s) - marketing , sports marketing , promotion (chess) , business , product (mathematics) , service (business) , pricing strategies , advertising , sport management , identification (biology) , market segmentation , exploratory research , marketing management , public relations , relationship marketing , sociology , political science , anthropology , botany , geometry , mathematics , politics , law , biology
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