Open AccessBrand Commitment to Football Teams: A Multidimensional Scale
Author(s) -
Avichai ShuvAmi
Publication year - 2016
Publication title -
advances in economics and business
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2331-5075
pISSN - 2331-5059
DOI - 10.13189/aeb.2016.040505
Subject(s) - nomological network , football , confirmatory factor analysis , scale (ratio) , exploratory factor analysis , psychology , loyalty , brand loyalty , marketing , advertising , business , service (business) , political science , law , physics , quantum mechanics
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