Open AccessShopping Experience 2.0: An Exploration of How Consumers are Shopping in an Immersive Virtual Reality
Author(s) -
Kung Wong Lau,
Pui Yuen Lee,
Hiu Fai Lau
Publication year - 2014
Publication title -
advances in economics and business
Language(s) - English
Resource type - Journals
eISSN - 2331-5075
pISSN - 2331-5059
DOI - 10.13189/aeb.2014.020205
Subject(s) - virtual reality , immersive technology , business , immersion (mathematics) , human–computer interaction , computer science , multimedia , mathematics , pure mathematics
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