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On the basis of the material studied, the media educational practice products analysis (monographs, curriculum documents, periodicals and conferences of different levels articles, thesises and others) we reconstructed the generalized theoretical model of the period of “perestroika” (1984−1991) media education, embodied in educational institutions. Methodological basis of the media educational models was grounded on ideological, aesthetic, practical theories, the theory of critical thinking development. The aim of the reconstructed generalized theoretical media education model is thoroughly developed personality formation with the help of mass-media (cinema, television, press, radio, photography). But taking into account communistic ideology in the USSR, we should elaborate that a thoroughly developed personality supposed reliance on such components as: ideological content and political prowess; a person-collectivist; a person with high moral principles, aesthetic ideals, established in the Soviet society. Media competence in the generalized theoretical media educational model evaluation criteria: the level of cinematograph theory and history knowledge, its specific means of expression; understanding of cinema poetics in the context of the other arts and means of mass communication; the ability to navigate in the current movie schedule; the motives and demands while choosing the films for scholars’ and students’ viewing.

Generalized Theoretical Model of School Media Education of the Period of “Perestroika” (1984-1991) in the Soviet Russia