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The study examines the challenges of improving media outreach to counter the ideology of terrorism regarding the opportunities of modern mass media education. The authors of the article note that the development of state mechanisms is currently carried out in the conditions of the lack of effective control over communications, draw attention to the problems of formation of media legitimacy and the importance of work on information and communication positioning of authorities in the modern information space. The authors analyze the ways to implement the requirements of the Federal Comprehensive Plan to counter the ideology of terrorism, highlight existing problems and propose possible solutions. In the authors’ opinion’s, the following issues are essential: 1) to create a pool of speakers, both from “within” public authorities, and "independent" which can give expert support in the information environment, including the creation of advisory councils at federal executive authorities; 2) for the press services – to try following the unified principles of work with editiorial offices, and for editiorial offices – not to demand from the press services of the impracticable actions which are outlined by regulations. This problem can be solved at the level of coordination between the heads of authorities and mass media's editorial offices; 3) to begin, eventually, a possible dialogue with the audience in social media; 4) to provide a possibility for direct dialogue between the staff of law-enforcement departments and their press services with the representatives of the media on a regular basis; 5) speaking about mass media education which, as we know, concerns not only the professional media sphere, but also the general population practically of all age and professions which daily act as active consumers of media then, most likely, the development of media competence of audience, carried out in the course of mass media education can be one of the effective steps.

On Improving of Outreach Work in the Media Sphere to Counter the Ideology of Terrorism