The Factor Model of the Media Educational Concept of Developing Lifelong Self-learning Individual Readiness

The modern information age declares to each individual the need for continuous updating and perfection of knowledge in the field of media education, which is integrated into various spheres of educational activity and human life. The success of developing new things largely depends on self-learning individual readiness in the changing media environment. Therefore, selflearning individual preparation taking into account media realities should be given great attention during training students in higher educational establishments, forming their special competences that allow them to constantly update their level of knowledge and skills throughout their lives, both in the professional sphere and in their ordinary life. The acquired competences of self-learning will contribute to developing self-learning individual readiness, will enable individuals to master new professions and feel confident in a rapidly changing information world. The formation and development of self-learning individual readiness depends on many factors, both external to an individual and internal. The article presents and proves the factor model of our developed media educational concept of developing self-learning individual readiness, which establishes the basic mechanism of interrelation of an individual and his/her development environment, highlighting the groups of factors and their role in ensuring the conditions for developing lifelong self-learning individual readiness. The noted model will allow productively carry out the pedagogical design of the development process of self-learning individual readiness, both in the process of formal education and ajoint of formal and non-formal forms of education. The realization of this model will help an individual, after the graduation from the university, improve his self-learning readiness, taking into account constantly changing media conditions in the course of non-formal and informal education.