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Two industrial sites are compared on the basis of a collective case study – a former textile factory complex belonging to Vlněna in Brno which has been demolished, together with the Löwenbrau brewery, which has been converted into a viable site with apartments, offices and a gallery (thanks to the reconversion and completion of new contemporary layers). The fundamental difference was found to be a result of the respective public sector’s differing approaches, especially in the sphere of spatial planning. Due to the long-term strategy, identification of qualities and potential based on discussions with developers and the further involvement of other participants, Zurich city is about to revive its industrial quarters whilst also preserving important traces of the past. The example of Brno is different. The spatial “zoning” method causes a specific development without maintaining any existing spatial qualities. Another reason is the attitude of the National Heritage Institute, which does not take the importance of the Vlněna complex into consideration in its decisions altogether with its reference to the former development of Brno city as a part of the local industrial heritage.

The Adaptation of Industrial Heritage in the Context of Existing Urban Structures