Open AccessClickstream Big Data Mining for Demographics based Digital Marketing
Author(s) -
Jiae Park,
Yoonho Cho
Publication year - 2016
Publication title -
journal of intelligence and information systems
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2288-4882
pISSN - 2288-4866
DOI - 10.13088/jiis.2016.22.3.143
Subject(s) - clickstream , demographics , the internet , computer science , decision tree , internet privacy , world wide web , variety (cybernetics) , logistic regression , advertising , business , data mining , demography , artificial intelligence , web server , machine learning , sociology , web api
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