A Research on Factors Affecting Medical Service Perception for the Realization of Personalized Traditional Korean Medicine

So Yun Kim, Hyun Ji Kim, Hoon Jung, Hoon Shik Woo, Seung Kyu Nam and Young Il Kim Department of Acupuncture & Moxibustion Medicine, College of Korean Medicine, Daejeon University Department of Oriental Rehabilitation Medicine, College of Korean Medicine, Daejeon University Department of IT Management and Engineering, College of Engineering, Daejeon University Department of Industrial and Advertising Psychology, College of Business, Daejeon University Objectives : This study aimed to evaluate influential factors affecting patients’ surveyed medical service perception of Traditional Korean Medicine(TKM). Methods : This study was a randomized single blind parallel design and 335 patients were participated. After treatment, we carried out a survey about medical service perception index from April 1st 2013 to January 31th 2014. We evaluated and analyzed the difference between Korean internal medicine and acupuncture & moxibustion, and also between the age groups of younger than 30s and older than 40s. Results : As the results of the analysis, acupuncture & moxibustion group had higher points on medical service perception sub factors than Korean internal medicine group. There was no meaningful difference between the age groups. Conclusions : The study showed higher satisfaction with acupuncture & moxibustion than Korean internal medicine, and as variable, department was more influential than age for medical service perception.