Altruism and Popularity

Popularity, as a manifestation of social status, has been widely researched and determined by group members. Prosocial behaviors are actions with intention of benefiting others or society as whole with little or no personal gain and may include helping, cooperating, and other voluntary works. Altruism is a type of prosocial behavior that could affect individuals' popularity. Altruism has been studied in different disciplines with the general definition of cooperative behavior that has a cost to the actor with a benefit to the receiver. The common theme in all perspectives is that there is an inevitable cost for the actor with a benefit to the receiver. During the current research, surveys and vignettes were used to collect data. Participants were recruited through an online site, and were compensated for their time and participation via payment of money. As a result of the research, it was observed that helpful behaviors were highly related to the items of empathy, likeability, and popularity. Findings suggest that when gratefulness and helpful behaviors are present, individuals are rated higher in several positive qualities. The unique finding of the study is that both gratefulness and altruism are highly effective resources in interpersonal relations. Purpose of the current study is to examine the relationship between altruistic behaviors that are towards friends and popularity by the endorsement of aforementioned hypotheses and theories.