Service Enterprises’ Non-Price Competition Economic Aspects: Macro and Meso Level of Research

The urgency of the problem stated in the paper is due to the fact that competition is the market basic institution, the most important condition for its effectiveness as a form of economic activity organization. The Competition Institute embodies the market’s and the state’s organic unity, and therefore the state should act as an instrument for its protection. Maintaining a competitive environment is not an end in itself. The competition promotion is a factor for efficiency increasing both at the micro level and at the level of the national economy as a whole. The competition development should become an organic part of institutional and structural transformations. The purpose of the paper is to analyze critically the multiple definitions and definitions, to substantiate and to identify the logical chain of non-price competition’s economic advantages at research various levels on the macro and micro environment of the service enterprise. Methods for studying this problem are: a comparative analysis method, generalization and systematization of facts, methods of factor, graphic, financial analysis, and the method of economic and mathematical modeling. Study structure. The paper substantiates the non-price competition economic advantages, identifies the segments of macro and microenvironments competitive advantages in basic system-forming units, and gives the author’s interpretation for the concept «the basis (component) of enterprise competitiveness». Practical value is determined by the possibility to use the proposals developed in the course of the study for a comprehensive improvement of economic policy conducted in the Russian Federation.