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The article defines the importance of sea and river cruises. Shows the dynamics of the development of the cruise of the cluster. It is proved that Russia has enough potential. There is a possibility of development of sea and river cruise tourism. It is noted that the state of the domestic cruise market has deteriorated significantly. It was determined that for the domestic market of cruise tourism there are a number of problems that hinder effective work. The most serious of these are: conceptual basis and structure of the internal market river cruise tourism, the absence of a state regulatory framework. You need to adjust the evaluation of the effectiveness of the cruise market. The authors propose a method of assessing socio-economic efficiency. Developed a mechanism to enable companies in the cluster. Assesses the multiplier effect for the region due to the formation of clusters. A comprehensive approach to the problem of domestic cruise tourism is possible by the formation of tourism clusters in the regions. World practice shows that forming of tourist cluster will give impetus to the development of the region.

Evaluation Methodology of the Multiplier Effect for the Region as the Result of the cluster Formation