Measuring Consumers’ Environmental Responsibility: A Synthesis of Constructs and Measurement Scale Items

It is universal that central to all production is consumption. Without proper management, production along with consumption is likely to be the main sources of environmental problems. This very reality calls for consumers to be environmentally responsible in their consumption behavior. The objective of this paper is to prepare a synthesis of all the possible factors and measurement scale items to be used for assessing consumers’ environmental responsibility. For making such synthesis, all major works done on the field have been thoroughly reviewed. The paper comes up with a total of six parameters that include knowledge & awareness, attitude, green consumer value, emotional affinity toward nature, willingness to act and environment related past behavior. These tentative, yet inclusive set of parameters are thought to be useful for guiding the designing of large scale future empirical researches for developing a dependable inclusive set of parameters to test consumer’ environmental responsibility. A conceptual model and possible measurement items are proposed for further empirical research.