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Impact of Media on Major Choice: Survey of Communication Undergraduates
Author(s) -
Anne Hoag,
August E. Grant,
Serena Carpenter
Publication year - 2017
Publication title -
nacada journal
Language(s) - English
Resource type - Journals
eISSN - 2330-3840
pISSN - 0271-9517
DOI - 10.12930/nacada-15-040
Subject(s) - salient , psychology , selection (genetic algorithm) , journalism , social psychology , mathematics education , sociology , media studies , computer science , artificial intelligence
Popular and news media sources may play a key role in influencing undergraduate choice of major, yet their unique impact has not been investigated. Most research has focused on the influence of unm...

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