Open AccessHybrid clustering based on multi-criteria segmentation for higher education marketing
Author(s) -
Hardika Khusnuliawati,
Dhian Riskiana Putri
Publication year - 2021
Publication title -
telkomnika
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.258
H-Index - 23
eISSN - 2302-9293
pISSN - 1693-6930
DOI - 10.12928/telkomnika.v19i5.18965
Subject(s) - cluster analysis , market segmentation , segmentation , computer science , exploit , artificial intelligence , data mining , visualization , marketing , business , computer security