Penerapan Green Corporate Social Responsibility (CSR) di Hotel Hyatt Regency Yogyakarta melalui Program “Green Jogja”

Green Corporate Social Responsibility )Green CSR( is the company’s commitment to be responsible for the environment and the preservation of the surrounding environment, especially those a ected by the company’s operations. The purpose of this study is to evaluate the program of Green CSR of the Hyatt Regency Yogyakarta. The study was qualitative designed as a case study. The data were obtained from primary data through in-depth interviews with CSR managers and local communities around the hotel and secondary data in the form of reports on CSR activities in the mass media. The results showed that the Green CSR programs of Hyatt Regency Jogja included (i) using treated hotel’s wa ewater for watering plants, (ii) replacing 80% of hotel lights with LED lights, )iii( using solar panels and saving energy through third party laundry which was proven to reduce the electricity usage of the hotel, )iv( holding  Garden Adoption , the competition to decorate the garden in each employee’s house, and )v( empowering the community around the hotel through education to increase the awareness on the environment with some vandalism purging and tree planting activities to support the su ainable environmental development in Yogyakarta.