Open AccessThe Multifaceted Nature of Competitive Response: Repositioning and New Product Launch as Joint Response to Competition
Author(s) -
Richard D. Wang,
J. Myles Shaver
Publication year - 2016
Publication title -
strategy science
Language(s) - English
Resource type - Journals
eISSN - 2333-2077
pISSN - 2333-2050
DOI - 10.1287/stsc.2016.0014
Subject(s) - competition (biology) , product (mathematics) , new product development , industrial organization , order (exchange) , business , position (finance) , marketing , competitive advantage , ecology , geometry , mathematics , finance , biology
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